A conversation with the Cuban minister of culture reminds us, “The battle of consciousness and ideas must be won.”
The great battle underway today on a global level is taking place in the minds of each and every one of us, rather than in specific physical locations. Revolutionaries, warriors of ideas, are not lacking; but the forces are dispersed in the face of a powerful, compact bloc of mass media which looks to turn human beings into captives of their emotions, disconnected from their ability to think.
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It is no coincidence that Venezuelan President Nicolas Maduro called for a communication revolution in November 2016, one that includes traditional media, social networks, streets, and walls, inviting us to assume the intense, necessary task of progressive thinking.
It was precisely this urgent work which was discussed by the Network of Intellectuals, Artists, and Social Movements in Defense of Humanity during its 15th summit held March 6-7 in Caracas, with more than 60 thinkers from Venezuela and other countries in attendance titled, “Emancipatory Communication or Colonized homelands.”
Just minutes prior to the meeting’s second day, Cuban Minister of Culture Abel Prieto Jimenez dedicated a few minutes to a dialogue, speaking of the times in which we live, insisting on the importance of the fight for critical, revolutionary thinking, saying, “The battle of consciousness and ideas must be won.”
Alina Perera Robbio: You have commented during this meeting that the left has not constructed a paradigm, in terms of communication, which could provide an alternative in the face of right-wing media hegemony. Would you share some reflections on this issue?
Abel Prieto Jimenez: Intellectuals from Venezuela and other countries have spoken here about this traditional weak point of the left, in the sense of being able to create a kind of paradigm, in terms of communication, that could be effective in the face of the lying, defamatory machine — to which we could add any number of adjectives — but which is undoubtedly effective in domesticating consciousness, dampening critical thinking, imposing on the people, for example, candidates who offer villas and castles, but later betray them.
That’s why we see everyday people voting against their own interests, everyday people voting against their country’s future, against conquests won. These are chilling things that are related to the world in which we live today, in which a few media corporations control everything.